What It’s Like to Sell in Today’s Market

What It’s Like to Sell in Today’s Market


What It’s Like to Sell in Today’s Market

Let’s cut through the noise and look at what it’s actually like to list and sell in today's market 
— and how strategic preparation and marketing still lead to strong results.

1. Inventory Is Tight — But That Doesn’t Mean It’s Easy

Inventory Has Dropped, But Buyers Still Have Options

While active listings have fallen sharply from the May 2025 peak of 140, there are still 82 homes on the market as of early September — giving buyers a solid range of options.

After a sluggish winter, inventory surged in the spring before tapering off rapidly in late summer. Seasonal shifts like this are expected, but the steep drop from July to September has been more pronounced than usual — hinting at a tighter, more competitive fall market.

What Sellers Should Know:

  • Fewer listings = less competition. Your home is more likely to stand out in today’s slimmer market.

  • But buyers are selective. If your property isn’t priced right or doesn’t show well, they’ll move on without hesitation.

Monthly Active listings lakeshore east chicago inventory chart
Data reflects contracts through September 4, 2025

2. Buyers Are Buying — But Only What They Love

Despite lower inventory, contract activity tells a more nuanced story.

Spring saw the biggest pop in activity, peaking at 36 contracts in June — the highest in 24 months. But contract activity has since softened, down to 19 in August.

Contracts Written Per Month In Lakeshore East (Oct 2023 – Sept 2025)
Data reflects contracts through September 4, 2025

What this tells us:

  • Even in a tighter inventory market, buyers are selective.

  • Homes that are well-prepared and priced to align with current market expectations are still moving quickly.

  • Those that aren’t? They sit.

3. Market Time Is Creeping Up

The most telling sign of a market shift isn’t just price — it’s how long it takes to sell.
Average Market Time (List to Contract)

Here’s where the biggest shift has happened.

Back in June 2025, buyers were moving quickly. Listings that were well-priced and well-presented were scooped up in just 29 days on average.

Fast forward to August, and that number nearly doubled to 56 days.

Why the increase?

  • Buyers have more power. They’re negotiating harder and taking their time.

  • Some listings are sitting because they’re overpriced or underprepared.

Even with low inventory, today’s buyers are cautious. Higher interest rates, more options, and economic uncertainty are giving them time — and leverage.

List that hit the Market without prep

Spring/Summer Comparison: 2024 vs. 2025

June 2025 was a standout month for contracts — but by August, activity had pulled back, 
proving how quickly buyer momentum can shift.
Spring 2024 compared to spring 2025 lakeshore east chicago real estate market buyer seller

Inventory Trends

  • Spring/Summer 2024: Inventory climbed steadily, peaking around 140 active listings in May — a sign that more sellers were re-entering the market after a slow winter.

  • Spring/Summer 2025: Supply also increased into mid-year, but dropped off more sharply by late summer, landing at 82 active listings in early September. This faster cooldown suggests stronger absorption or a pullback from potential sellers heading into fall.

Buyer Activity & Contract Volume

  • 2024: Buyers remained engaged, with steady contracts written throughout the season. There was no dramatic surge, but demand held relatively consistent.

  • 2025: We saw a more dynamic spike, particularly in June, when contracts hit their 24-month high — but momentum faded more quickly by August.

What This Means for Sellers

  • 2024 offered a more predictable rhythm — steady demand, moderate supply, and faster market times.

  • 2025 brought more volatility: strong early summer demand followed by a quicker cool-down. Buyers had plenty of options, but they also became more cautious and discerning as the season progressed.

Sellers who prepared well and priced smartly still saw success.
❌ Those who skipped staging or overpriced often sat.

Market Velocity (Time on Market)

  • 2024: Homes that sold moved quickly — most went under contract in 30–35 days, reflecting healthy buyer engagement and aligned pricing.

  • 2025: Although June saw fast activity, average days on market climbed significantly by late summer. By August, some homes were taking 50–100% longer to secure offers — even with fewer listings competing for attention.

Contract activity lakeshore east chicago real estate market
The days of ‘list it and wait’ are gone. Today’s buyers are doing their homework. 
— and they won’t hesitate to walk away if the home doesn’t feel worth it.

What This Tells Us About Spring 2026

Where 2024 was steady and predictable, 2025 brought sharper swings. 
Sellers aiming for success in 2026 should move early — and avoid overreaching on price.
Outpace the Competition: Why You Should Plan Your 2026 Sale Now

Spring 2024 recorded 83 contracts, while Spring 2025 dropped to 62 — a 25% decline. That signals a shift: even with ample inventory, buyers aren’t rushing in without reason.

As of early September 2025, we’re still seeing 82 active listings, which means buyers still have choices. But if the current trend holds, we’re headed into a leaner, more competitive spring season — where only the best listings win attention.

Sellers: Here's What to Focus On

  • Prep is your power play
    Light updates, paint, staging, and professional photography still make a major impact.

  • Pricing must reflect today’s buyer mindset
    “Test-the-market” pricing is a gamble — and usually a losing one.

  • Don't mistake tight inventory for automatic leverage
    Buyers are educated. They’re comparing, calculating, and walking away from listings that miss the mark.

2026 spring seller market lakeshore east chicago real estate
If the 2025 trend holds, 2026 will favor the first movers and the best-prepared homes.

Planning to sell in 2026?

Don’t miss this deep dive into why early prep pays off — and how to position your condo to win next spring:
Outpace the Competition: Why You Should Plan Your 2026 Sale Now

4. Strategy Still Wins

Take a look at recent success stories:

Lesson learned: In this market, you can win — but only with the right strategy.

Regatta 3310 Every Detail counts when you sell
What sellers need to know Lakeshore eastTestimonial lakeshore east Ginger Menne
Your Home Deserves More Than a Listing — It Deserves a Strategy
When you're ready to sell, it’s not about throwing your condo on the market and hoping it sticks. It’s about knowing what buyers want, how the data is trending, and how to put your home in its best light — visually and financially.

5. My Approach: Strategic, Honest, and Hands-On

I don’t just list your property.

I position it.

You’ll get:

  • Data-driven pricing insight
    Based on hyper-local market trends, not guesswork. I’ll show you what similar homes are actually selling for—not just what they’re listed at.

  • Prep advice that actually makes a difference
    I’ll tell you what really matters — and what doesn’t — so your time and money are spent wisely. No fluff. Just the fixes that move the needle.

  • Marketing that turns browsers into buyers
    From compelling photos to listing language that pops, your home will stand out online where it counts. I’ll also target the right buyers using strategic timing and agent connections.

Styled quote image reading: 'Presentation matters. Strategic staging made the space feel more livable, modern, and open—helping buyers visualize themselves at home. In a competitive market, details like this don’t just stand out—they sell.' – Ginger Menne

Let’s have a conversation.

Whether you’re ready to list or just thinking about it, I’ll walk you through your options and help you decide what timing — and what approach — works best for your goals.

I bring hands-on attention to every step: pre-market prep, staging guidance, pricing, showing strategy, and agent-to-agent communication that keeps things smooth.

The result?

You feel confident. Buyers feel compelled. And we position your home to sell — not sit.

Let’s Talk Strategy

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New Eastside Living

Ginger Menne
737 N. Michigan Ave, Suite 1800
Chicago, IL 60611

ginger@gingermenne.com
Tel (312) 927-0852
Off (312) 216-5887
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